Revolutionizing the Digital Experience

As customers become increasingly digital, communication through digital dialogue has become the new frontier for building customer relationships. XSELL Technologies provides leapfrog Digital Dialogue (DiDi) and engagement capabilities that enable your brand to bring to life personalized interventions that meet customer needs, build loyalty, and drive revenue and margin expansion.

Our Strategy


Your customers have arrived to your site with an intention but, only a small fraction will have that intention fulfilled. Our powerful engagement suite establishes a Digital Dialogue (DiDi) designed to meet your customers needs.


Your website presents a very broad canvas of products and processs. The challenge is making your site fit each customer's needs. Our proprietary algorithms empower you to bring to life a personalized experience to the customer.

Build Rapport

Each day, your competitors are trying to lure your customers away. Our data science capabilities allow you to better understand your customers' needs so that you may forge a relationship between your customer and your brand.

Our Team

Matt Coughlin

Founder and CEO

Stan Logan

President & COO

Mark Stoehr


Mike Hubbarth

Senior Director of Finance Operations

Kevin Jones

Center Operations Director

Dan Wood

Business Analyst & Miracle Facilitator

Farhan Shakeel

Operations Manager

John Sorrentino

Full Stack Wizard, Product Management

Indigo Sims

Operations Manager

Board of Directions and Advisors

Mary Tolan

Managing Director at Chicago Pacific Founders
  • Founder of Accretive Health
  • Board of Trustees for University of Chicago and Loyola University
  • Former Accenture Chief Strategy Officer and CEO Resources

Larry Leisure

Chairman of ADVI
  • Managing Director: Chicago Pacific Founders
  • Senior Advisor to Kleiner Perkins
  • Co-Founder of Healthspottr
  • Formerly Senior Executive at United Health Group & Kaiser

Ed Grzelakowski

Principal at Kemp and Grzelakowski
  • Successful law firm for over 30 years focused on: Business Law, Estate Planning and Real Estate
  • J.D from DePaul University
  • B.A. from Northwestern
  • NCAA All-American Northwestern Baseball

Marty Leestma

CEO Forthright Solutions
  • Former CEO and member of the Board of Directors of Retek (acquired by Oracle)
  • Former Accenture Global Managing Director Retail Technology
  • MESA Advisor, SVA Advisor, Gensys Works Minnesota Advisor


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